This is the part 3 in the series "How to develop a winning marketing strategy for b2b business" In part one, we looked at the business objects and how to create one for your business. In Part two, we looked at how to create content marketing editorial calendar. Part 3 talks about the content marketing strategy checklist. This is the part 4 and we will be looking at the different types of contents you can use to market your product and services.
One of the content marketing predictions for 2015 by Shane Snow, reads "2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing, and will staff and budget accordingly".
The year 2015 will be a year when content marketing will be useful for every business owners. In lieu of this, you must be prepared to produce different type of content that will stimulate your prospects. Producing one type of content all the time can be boring for your prospects. It is high time you add new type of content you have never used before. Below are 10 types of content you can implement in your content marketing campaign in 2015.
- Blog Posts
The first thing that comes to mind while thinking of content marketing is blog. This is because, it is a popular way to promote businesses. When you set up a blog, you create a platform for both your customers and potential customers and a place for you to strengthen your brand. Here, you produce articles that are related to your business core message. The length can be anywhere between 100 and 2,000 words based on the format you want and your readers will love.
Video is a great platform that enables you to communicate a clearer sense of your personality and style. It is a great way to separate yourself from the crowd and get ahead of your competitors. You can create videos on interviews, demonstrations, how-to-guides, and all other contents you have. You don't have to load them on your websites, you can easily create a channel on YouTube, Vimeo or any other video sharing website and share it with your audience using different channels.
Podcast are audio production of articles, radio shows, interviews, stories etc. Most people who are busy and do not have time to read prefer to listen to articles on their smartphones, MP3 players while commuting, running errands or in the kitchen. Any business using this type of content have multiplied opportunities to promote their message to the right audience.
- Webinars and Teleseminars
Webinars and teleseminars is another good way to create brand awareness. When you present information to a live audience, you can use the recording and slides as content on your blog or website, in email newsletters or in your products.
- Powerpoint presentations
You can turn some of the articles on your websites into Powerpoint presentations and offer them on your website. You can also turn them into infographics and use them in blog posts. There are many websites where you can upload and share your Powerpoint presentations such as Slideshares, Slidesnack, Slideboom, Myplick, 280 slides, Slide serve, Slide rocket, Scribd etc.
These are creative presentations of facts and figures in a clear and understandable manner. It is the fastest growing form of content marketing for brands today. A well designed and eye catching infographic can be used to reinforce your brand and drive people to your website since they are more likely to share and click on it. It will also help to rank your website high on search engines.
Writing e-books is a great way to build authority and trust in your field of expertise. You can package your best content into an e-book and sell it on Amazon or turn it into a PDF and sell on your website. You can also share it for free to drive more traffic to your website and create exposure for your business.
Memes are popular internet trends that matches an image with a funny or clever phrase to create a funny situation. Memes can be images or videos. When you leverage on already trending memes, your audience will relate more with your brand and you will increase engagement. Memes receives a lot of sharing on Facebook, Pinterest Google+, instagram etc.
- Email newsletters
Email newsletter is a great platform to promote your message to your loyal fans. In order to get result from this medium, you will need to produce high quality and relevant content that your audience wants to read. You can even conduct a survey to know what your audience will like to read and produce it for them. That is a better way of meeting their information needs, which will also position your brand as an authority in your sphere of influence and you get to make more sales too.
News-jacking is using breaking news to create content for your website, blog, social media channels etc and generating buzz around it. This works because people loves breaking new stories and they look for it. You can maximize this for your content marketing taking an angle that is beneficial to your audience. For instance, if there is a news story that a major email service is hacked, you can create a content on how your audience/user can create stronger passwords to keep their email accounts intact. However, this does not mean that you should turn your website into a news platform. The breaking news should be something that has to do with your business. News-jacking will increase traffic to your websites and social media channels when done properly.
There you have it, 10 amazing types of content to incorporate into your content marketing campaign in 2015.